Luxury for Less: The Best Beauty Dupes You Can Find

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By JENNY SMITH MATTFELDT // Published April 25, 2025

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Sometimes, you just want to try the viral product. Or maybe you’re chasing that high-end glow without the high-end price tag. Thankfully, the beauty world has a well-kept secret: there are drugstore and indie brands that literally make it their mission to copy luxury products—down to the packaging, the formulas, and even the finish. (In fact, some of them share the same parent companies or factories.) Whether you’re building your dream vanity on a budget or just love a good dupe, these are the most-loved, highest-rated alternatives to cult-favorite beauty staples that actually deliver.

Drunk Elephant's D-Bronzi Drops kicked off a bronzing serum craze, they've replaced the teen tanning bed obsession, but L'Oréal's True Match Lumi Glotion is giving it a serious run for its money—at a fraction of the price. While D-Bronzi offers a more concentrated bronze tint, Lumi Glotion blends just as beautifully into skin for that radiant, sun-kissed glow, and it’s hydrating enough to skip the extra serum.

Supergoop! Unseen Sunscreen has become a cult favorite for its lightweight, invisible formula that feels like a primer but works like a sunscreen. It provides broad-spectrum protection with a velvety finish that makes makeup glide on effortlessly (and is a personal favorite.) But if you’re looking for a similar product without the premium price tag, e.l.f. Cosmetics’ Untouchable Face Sunscreen is a spot-on dupe—right down to the sleek, minimalist packaging.

Milk Makeup’s Hydro Grip Primer is a staple in many makeup bags thanks to the unique hydrating but sticky formula that grips foundation and holds it in place all day. The tacky, gel-like texture creates a smooth canvas that locks on makeup, but it seems to have been duped by e.l.f.’s Power Grip Primer—same grippy texture, same skin-loving ingredients like hyaluronic acid, and it even gives you that same flawless, long-lasting base at a fraction of the price.

Charlotte Tilbury’s Pillow Talk is a universally-loved nude-pink that became iconic for flattering every shade of skin. With its creamy texture and luxe finish, it gives you that perfect ‘my lips but better’ look. But if you’re not looking to splurge, Milani’s Color Fetish Lipstick in Tease gives you that same soft, rosy nude with a smooth, satin finish. The formula is just as rich and comfortable, and the shade is a perfect match for Pillow Talk’s dreamy, everyday cool girl vibe—at a fraction of the price.

Dior’s Addict Lip Maximizer is the best lip gloss I've tried, delivering a glossy, voluminous pout with a minty cooling, tingling effect. The high-shine formula is enriched with hyaluronic acid for hydration, leaving lips soft and plump. Enter L'Oréal’s new Glow Paradise Lip Gloss, which captures the same glossy, plumping effect with a hydrating, non-sticky finish. The formula feels just as luxurious, and the shades are spot-on for achieving that same fuller, plump look—minus the Dior price tag.

Huda Beauty’s newest viral product , their Lavender Easy Bake Setting Powder, revolutionized setting powders with its soft, airbrushed finish and brightening effect. The finely milled powder sets makeup beautifully while giving a subtle lift to the complexion, especially for lighter skin tones. If you're on the hunt for a more affordable alternative, Moira’s Set & Correct Powder in Lavender offers a similar lightweight, smoothing texture that brightens under the eyes and prevents cakiness.

Fenty Beauty’s Sun Stalk'r Instant Warmth Bronzer is a cult favorite for its smooth, blendable texture and wide shade range that works for all skin tones. It delivers a natural, sun-kissed glow with just the right amount of warmth. If you're looking for a dupe, Physicians Formula's Butter Bronzer is a great alternative that has been holding its own for decades. We bought it in high school for the coconut smell, we're buying it now for the soft, blendable finished that keeps us looking sun kissed all year round. They even have a dual ended bronzer blush cream stick now.

Sol de Janeiro’s Bum Bum Cream is loved for its rich, tropical scent and skin-smoothing properties, thanks to its blend of cupuaçu butter and guarana. Nutrius Brazilian Body Butter, mimics all of the same luxurious feels and tropical scents (and even the packaging). They've duped all of the Sol de Janeiro’s scents and even their body sprays, delivering that same sweet, beachy scent.