The Wellness Report: What's New in the World of Women's Health

By Jenny Smith Mattfeldt / Published March 25, 2025

Longevity Clinics the new luxury item is your health

As luxury goods become more accessible through dupe culture, the new status symbols are becoming health and wellness. You'll be seeing a rise of wellness clubs and boutique recovery spaces, places where members can book rooms for a few hours to experience hot and cold therapy, spa treatments, and other cutting-edge health services.

This trend is in the news because Whole Foods co-founder John Mackey has launched a holistic health and wellness club in Manhattan Beach, California, called Love.Life that is dedicated to longevity-focused care. The club offers a range of high-end wellness services, including cold plunges, NAD drips, hyperbaric oxygen therapy, health testing, recovery treatments, red light therapy, steam and sauna rooms, and physical therapy, all of course for a hefty membership fee.

Hormonal Health Awareness

There is an increasing focus on hormonal balance as a key component of overall well-being. This has led to the emergence of products and services aimed at supporting hormonal health, including skincare, supplements, and functional foods. This also means brands are taking a more transparent approach to discussing their products effects on your hormones and gut health in an effort to regain some consmer trust that may have eroded over the past few years.

Hatchelorette Parties

pregnant woman carrying snacks near the pool

Think of it as a blend between a bachelorette party and a baby shower, a "hatchelorette" if you will. These parties are a fun way for expecting moms to celebrate (and relax) while enjoying some quality time with their girlfriends. Imagine swapping the obligatory present opening for sipping mocktails by the pool with your girls. It’s essentially a girls' trip with some pregnancy-friendly activities woven in: a chance to be present, soak up time with your inner circle, and honor both the phase you're leaving and the one you're stepping into. The travel industry is taking note, offering tailored packages that include everything from mocktails to prenatal massages, making it easier than ever to indulge in a little pre-baby getaway.

At Home Fertility Services

bowl of cherries with bottle of medicine and syringe

With fertility challenges on the rise, the way we approach them is evolving. Innovations in reproductive health are making treatments more accessible and comfortable. Companies like Lushi are leading the way with concierge-style services, where nurses administer fertility treatments in the comfort of your own home.

Their goal is to ease the logistical and emotional challenges of traditional clinic visits by offering in-home injections, nutrition guidance, acupuncture, and stress management. It’s yet another sign that wellness (both medical and recreational) is adapting to modern lifestyles.

Wellness Tourism are you deficient in "Vitmain T"?

Restorative travel was one of Well+Good's predictions for 2025 trends, so we knew it would be taking over at some point. The concept highlights a growing shift where travelers are prioritizing health and wellness as the main focus of their vacations. Destinations like Sedona, Arizona, and Ojai, California, are becoming even more popular this year for their spiritual workshops, healing experiences, and deeply relaxing environments, making it easier than ever to truly recharge and rejuvenate.

Menopause Makeovers

Samantha Jones in Sex and the City movie 2

'Mommy makeovers' aren’t the only stage of life when a little refresh is tempting. 'Menopause makeovers' are gaining popularity among middle-aged women, with procedures like tummy tucks, brow lifts, and facial lasers becoming common ways to address the physical changes that come with menopause. This trend reflects a growing acceptance of using (and openly talking about!) cosmetic procedures as a tool for boosting confidence during major life transitions. Look, menopause is tough enough if a touch up will help you endure then I say go for it.