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Writer's picturejennysmithmattfeldt

What to Expect in 2025 According to Pinterest; Feminine Energy, Aprés Ski, & Pickle Martinis


 

By JENNY SMITH MATTFELDT Published December 27, 2024


filmy photo of woman with gold earrings

2025 is shaping up to be fun, feminine, and a complete vibe shift—finally moving past whatever that was since 2020. This year is all about authenticity, tuning out the noise, and leaning fully into your power. I’m all for a killer Pinterest aesthetic, and trust me, the ones this year are looking amazing. But let’s remember, my loves, trends and mood boards are meant to inspire, not stress you out. You don’t need a whole new wardrobe to jump on every passing trend. (Pickle green? Hard pass for me, but you know I’ll try a pickle martini.) Focus on what feels authentically you and have some lighthearted fun with the rest.


Goddess Complex

Women are leaning back into the divine feminine—embracing the balance of strength and softness, power and sensuality. Think glowing, ethereal, radiant energy that feels warm and magnetic. It’s a vibe of shimmering gold, soft light, and unapologetic self-expression. If this resonates with you, try journaling prompts about stepping into your power, indulging in sauna sessions, prioritizing luxurious self-care nights, spritzing on a sensual body oil perfume à la Bella Hadid, and layering yourself in intricate gold jewelry. It’s about owning your glow, inside and out.




Cherry Coded

Mocha Mousse may be the color of the year, but this supporting palette has my whole heart—and as an autumn girlie, I’m happily taking both. This shade is deep, sensual, and unmistakably feminine, capturing what feels like the vibe of the year so far. It’s giving major ’90s baby energy: think rich, moody manicures, maroon kitten heels, a deep plum leather jacket as a twist on classic black, and deep cherry wood furniture bringing that cozy luxe feel into your home. Absolute perfection.




Marrying the Organic with the Futuristic

Well + Good is predicting that being in nature will be a huge priority in 2025, and the pins are backing it up—of course, with their signature aesthetic twist. This one feels good for the soul. We all know the magic of stepping outside: fresh air, quiet moments, and endless shades of green that just hit different. This trend is about embracing that vibe, whether it’s finding time to unplug and get outdoors or bringing the outdoors in. Think intricate plants, organic shapes, and earthy textures. It's all about channeling that natural peace, inside and out.




Costal Grandma is Out... Take to the Sea with Fishermancore

2024 was all about coastal grandma; 2025 is bringing us the fisherman. If you’re near the coast—or just loving this trend—I say lean all the way in. Think chunky sweaters, boat shoes, and fish motifs wherever you can sneak them in. From cups to nails, cozy knits, and even tattoos, this aesthetic is making waves. And here’s a little secret: yours truly has a tiny fish tattoo hidden away. Guess I was ahead of the curve on this one.




Need a Pickle Fix

I love to see the pickle finally getting the recognition it deserves. This is exactly what I mean when I say 2025 is looking fun. We’ve got pickle martinis, pickle-themed accessories— I'm all about it. On the surface, it’s just a playful, silly trend, but zoom in a little closer and it feels like a glimpse into what 2025 is all about: creativity, levity, and not taking itself too seriously. A pickle martini? Genius. Obsessed.




Nesting Parties Instead of Baby Showers

It’s no surprise that a major baby shower theme has made the Pinterest watchlist for 2025—after all, 2024 was the year of babies. With so many showers on the horizon, this idea feels like a breath of fresh air. No babies over here, but can we talk about how much better it would feel to trade the awkward gift-unwrapping circle for a nesting party? Darling. Picture your friends and family bringing something that truly helped them feel prepared for their own homes, while lending a hand to help you set up yours. Cozy sweat sets instead of tight dresses, meaningful moments, and a focus on connection—it’s giving comfortable and practical with a side of whimsy.




Après Ski

The old money aesthetic has taken a turn this winter—goodbye mob wife, hello après ski. The classy, polished vibes are still intact, but instead of channeling The Sopranos, it’s serving old-money ski resorts, cocktails in the snow, and just a hint of fur. This aesthetic is perfect for romanticizing winter, especially if you live somewhere with long, chilly seasons. Lean into it: cozy knits, chic outerwear, and sleek winter accessories to elevate the everyday. And don’t forget to add these photos to your mood board—you’ve got plenty of winter months left to bask in this timeless vibe.



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